You know you should post on LinkedIn. Every business book says so. Every marketing consultant recommends it.
Thought leadership builds your pipeline. Regular posting keeps you visible. One good post can lead to your next project.
So why don’t you post?
Because creating content takes too long. You have nothing to say. Your last post got 8 views.
This post shows you why consultant content fails and how to create high-performing posts in under 15 minutes per week.
Why consultant content fails
Mistake 1: Starting from blank
You open LinkedIn. Click “Start a post”. Stare at the cursor.
What should you write about? Market trends? Client wins? Industry insights?
You type a sentence. Delete it. Try again. Get interrupted by an email. Close LinkedIn.
Wednesday becomes Thursday. Thursday becomes “I’ll post next week”.
You create nothing because you start from nothing.
Mistake 2: Writing like you’re writing
You treat LinkedIn posts like blog articles. Three paragraphs. Formal tone. Perfect grammar.
You write: “In today’s rapidly evolving business landscape, organisations must leverage digital transformation initiatives to remain competitive.”
Nobody reads it. Nobody cares. Nobody hires you.
LinkedIn rewards conversation. Not corporate speak.
Mistake 3: Posting random thoughts
Monday: Industry news commentary Wednesday: Motivational quote Friday: Photo from your morning coffee
Zero strategy. Zero consistency. Zero results.
Your audience doesn’t know what you’re about. They don’t know why they should follow you.
Mistake 4: Ignoring what you already have
You finish a client call. Great insights shared. Clear outcomes delivered.
You hang up. Move to the next task. The insights disappear.
You already created valuable content. You just didn’t capture it.
Mistake 5: Chasing viral posts
You see a post with 50,000 views. “I should write like that.”
You try. You fail. You feel inadequate.
Viral posts are outliers. Your goal isn’t virality. Your goal is visibility to 200 potential clients in your target market.
One client from LinkedIn justifies 1,000 posts.
The 15-minute content system
Step 1: Capture as you work (5 minutes per week)
After every client call, write three bullets:
- Main problem discussed
- Solution you provided
- Result or insight
Example:
- Client struggled with 14-day procurement approval process
- Automated three workflows (requests under £5k, receipt matching, reports)
- Cut approval time to 3 days, reduced manual work by 12 hours per week
Store these in a note on your phone. You now have raw content.
Step 2: Pick your one format (0 minutes, one-time decision)
Choose one content format. Post it weekly. Every week. Same format.
Format options:
- Problem/Solution/Result
- Stat + Story + Question
- Three lessons from client work
- Common mistake + Fix
- Data breakdown + Recommendation
Stick with one format for 12 weeks. Your audience knows what to expect. You know what to create.
Step 3: Write using your capture notes (8 minutes per week)
Take your three bullets from Step 1. Turn them into your chosen format.
Example using Stat + Story + Question:
“83% of procurement teams still approve purchases manually.
One client reduced their approval time from 14 days to 3 days. They cut manual work by 12 hours per week.
The fix wasn’t complex software. They automated three simple workflows:
- Purchase requests under £5k go straight to team leads
- Receipts auto match to purchase orders
- Monthly reports generate automatically
Most teams spend 12 hours per week on admin that software handles in 12 minutes.
What would you do with those 12 hours?”
You wrote this in 8 minutes because you captured the content during your actual work.
Step 4: Post same day, same time (2 minutes per week)
Post every Tuesday at 9am. Or Thursday at 2pm. Pick one day. Pick one time. Never vary.
Your audience builds a habit. They expect your content. You build momentum.
Don’t post Monday 9am one week, Friday 5pm the next, Wednesday 11am the week after. Inconsistency kills reach.
Total time: 15 minutes per week
What makes consultant content work
Specificity wins
Bad: “We help companies improve their processes.” Good: “Cut procurement approval time from 14 days to 3 days.”
Bad: “Digital transformation delivers results.” Good: “Automated three workflows, reduced manual work by 12 hours per week.”
Numbers. Timeframes. Specific outcomes. These get attention.
Client stories beat theory
Nobody cares about your framework. Everyone cares about results.
Don’t write: “Our five-step process optimises operational efficiency.” Write: “Client X had problem Y. We did Z. Result: cut approval time by 80%.”
Questions drive engagement
End every post with a question. Simple questions work best:
- “What would you do with 12 extra hours?”
- “Have you seen this in your team?”
- “Which workflow would you automate first?”
Questions get comments. Comments boost reach. Reach gets clients.
British English beats Americanisms
You’re a UK consultant. Write like one.
Don’t say: “Leverage our cutting-edge solutions to supercharge your growth.” Say: “Three changes cut approval time by 80%.”
Skip the buzzwords. Write clearly. Your clients will thank you.
The content calendar
Here’s your 12-week LinkedIn strategy:
Weeks 1-4: Post client results
- One specific outcome per post
- Include numbers (time saved, percentage improved, hours reduced)
- End with “What would this mean for your business?”
Weeks 5-8: Post common mistakes
- One mistake your clients make before working with you
- Why it costs them time and efficiency
- The simple fix
- End with “Which of these do you see most?”
Weeks 9-12: Post data insights
- One stat from your industry
- What it means for your target client
- One action they can take this week
- End with “What’s your biggest challenge with this?”
Repeat this 12-week cycle. You’ll post 52 times per year. Each post takes 15 minutes.
That’s 13 hours of content creation per year. Not 156 hours.
The results
Time investment
- 15 minutes per week
- 13 hours per year
Typical outcomes
- 3-5 meaningful connections per month
- 1-2 discovery calls per quarter
- Regular visibility with your target market
- Established thought leadership in your niche
What to do today
- Open your notes app
- Write three bullets from your last client call
- Turn those bullets into one LinkedIn post
- Post it today
Tomorrow, someone in your target market will see it. Next month, they’ll remember you. Next quarter, they might hire you.
All from 15 minutes of work.